Networking For College Students (and Recent Graduates): Nonstop Business Networking That Will Change Your Life

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9780558856878: Networking For College Students (and Recent Graduates): Nonstop Business Networking That Will Change Your Life
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"Networking” in the form of online social networks is second nature for college students and aspiring young professionals today. But does this mean they have the kind of networking skills necessary to succeed in today’s competitive business environment? Not necessarily, according to authors Michael Faulkner and Andrea Nierenberg. The kind of face-to-face communication necessary for building trust and reciprocity between people–real networking–is the subject of their book Networking for College Students (and Recent Graduates).

 

Suitable as a primary or supplementary text for career development courses or courses in sales, marketing, communications, organizational psychology, and related fields, Networking for College Students (and Recent Graduates) imparts essential interpersonal skills to undergraduates, graduates, and people getting ready to enter the workforce or embark on a new phase of their career. Topics covered include listening skills, interpersonal relationship building, understanding the listener’s needs and wants, audience dynamics, overcoming the fear of communicating, building a network of contacts, reciprocity rules, and more. It is a fundamental “how to” that anyone can apply to their professional situation.

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About the Author:

Michael Faulkner is an associate professor in the College of Business and Management at DeVry University and the Keller Graduate School of Management. He has spent 30 years in a variety of leadership and management positions with Fortune 500 firms such as Dun & Bradstreet, as well as the nonprofit Direct Marketing Association (DMA) and entrepreneurial start-ups. He holds an MBA in marketing from New York Institute of Technology, an MS in direct marketing communications from New York University, and a PhD in organizational management and nonprofit association leadership from Union Institute and University in Cincinnati, Ohio.

 

Andrea Nierenberg is an educator and business expert who has taught business development courses to undergraduate and MBA students at top educational institutions, including the University of Chicago, Washington University, and New York University. Prior to establishing The Nierenberg Group in 1993, she was publisher and sales director of Target Marketing Magazine and worked in various sales and marketing positions for companies such as Macmillan Publications, Avon, Saks Fifth Avenue and Ziff Davis.

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