Design and Corporate Success (Strategies for Product Development)

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9780566075346: Design and Corporate Success (Strategies for Product Development)

This volume aims to show how influential good design can be from the viewpoint of leading British product designers, corporate identity specialists and senior company executives. It includes interviews with designers and corporate identity experts, and contributions from senior managers at Rover, Black and Decker, Electrolux, international furniture maker Steelcase Strafor, plus four export-led SMEs. Drawing on their experience, the book shows how successful companies use good design to their own advantage and why designing the right product or corporate identity requires changes in approaches and attitudes.

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Clive Rassam
Published by Gower Pub Co (1995)
ISBN 10: 0566075342 ISBN 13: 9780566075346
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Clive Rassam
Published by Gower Pub Co (1995)
ISBN 10: 0566075342 ISBN 13: 9780566075346
New Hardcover Quantity Available: 1
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