This volume aims to show how influential good design can be from the viewpoint of leading British product designers, corporate identity specialists and senior company executives. It includes interviews with designers and corporate identity experts, and contributions from senior managers at Rover, Black and Decker, Electrolux, international furniture maker Steelcase Strafor, plus four export-led SMEs. Drawing on their experience, the book shows how successful companies use good design to their own advantage and why designing the right product or corporate identity requires changes in approaches and attitudes.
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Book Description Gower Pub Co, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0566075342
Book Description Gower Pub Co, 1995. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0566075342