Ian Linton Marketing Training Services

ISBN 13: 9780566075490

Marketing Training Services

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9780566075490: Marketing Training Services
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Ian Linton’s book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.

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About the Author:

Ian Linton is a consultant and writer with extensive experience in marketing professional services. He is the author of more than 20 business books.

Review:

'... a very welcome addition to training literature and fills a long overdue gap. All those involved with training and development should find supportive advice and practical applications from this book.' IT Training

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LINTON, IAN
Published by Routledge (1997)
ISBN 10: 0566075490 ISBN 13: 9780566075490
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Book Description Routledge, 1997. Hardback. Condition: NEW. 9780566075490 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01016352

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Linton, Ian
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Book Description Gower Pub Co, 1997. Hardcover. Condition: Brand New. 210 pages. 10.25x7.25x1.00 inches. In Stock. Seller Inventory # __0566075490

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Ian Linton
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Book Description Routledge 1997-10-16, 1997. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-TNFPD-00046734

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Ian Linton
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Book Description Taylor Francis Ltd, United Kingdom, 1997. Hardback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Ian Linton s book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors. Seller Inventory # BTE9780566075490

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Ian Linton
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Book Description Routledge, 1997. Condition: New. book. Seller Inventory # M0566075490

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