Linton, Ian Marketing Training Services

ISBN 13: 9780566075490

Marketing Training Services

0 avg rating
( 0 ratings by GoodReads )
 
9780566075490: Marketing Training Services

Designed to help both corporate training departments and specialist training organizations, this text shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity, and build long-term relationships with customers and trainees. The author first analyzes the marketplace for training services and then goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from an a range of market sectors.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Linton, Ian
ISBN 10: 0566075490 ISBN 13: 9780566075490
New Quantity Available: > 20
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97805660754900000000

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 100.77
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Linton, Ian
Published by Routledge (1997)
ISBN 10: 0566075490 ISBN 13: 9780566075490
New Hardcover Quantity Available: 1
Seller
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 1997. Hardback. Book Condition: NEW. 9780566075490 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE01016352

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 108.55
Convert Currency

Add to Basket

Shipping: US$ 9.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Linton, Ian
Published by Gower Pub Co (1997)
ISBN 10: 0566075490 ISBN 13: 9780566075490
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Gower Pub Co, 1997. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0566075490

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 118.45
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Linton, Ian
Published by Gower Pub Co (1997)
ISBN 10: 0566075490 ISBN 13: 9780566075490
New Hardcover Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Gower Pub Co, 1997. Hardcover. Book Condition: Brand New. 210 pages. 10.25x7.25x1.00 inches. In Stock. Bookseller Inventory # __0566075490

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 127.83
Convert Currency

Add to Basket

Shipping: US$ 7.44
From United Kingdom to U.S.A.
Destination, Rates & Speeds