Designed to help both corporate training departments and specialist training organizations, this text shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity, and build long-term relationships with customers and trainees. The author first analyzes the marketplace for training services and then goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from an a range of market sectors.
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Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97805660754900000000
Book Description Routledge, 1997. Hardback. Book Condition: NEW. 9780566075490 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE01016352
Book Description Gower Pub Co, 1997. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0566075490
Book Description Gower Pub Co, 1997. Hardcover. Book Condition: Brand New. 210 pages. 10.25x7.25x1.00 inches. In Stock. Bookseller Inventory # __0566075490