Linton, Ian Marketing Training Services

ISBN 13: 9780566075490

Marketing Training Services

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9780566075490: Marketing Training Services

Designed to help both corporate training departments and specialist training organizations, this text shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity, and build long-term relationships with customers and trainees. The author first analyzes the marketplace for training services and then goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from an a range of market sectors.

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Ian Linton
Published by Gower Pub Co (1997)
ISBN 10: 0566075490 ISBN 13: 9780566075490
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Linton, Ian
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Book Description Gower Pub Co, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # 566075490

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LINTON, IAN
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Book Description Routledge, 1997. Hardback. Book Condition: NEW. 9780566075490 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE01016352

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Linton, Ian
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Book Description Ashgate Pub Co, 1997. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9780566075490

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Linton, Ian
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Book Description Gower Pub Co, 1997. Hardcover. Book Condition: Brand New. 210 pages. 10.25x7.25x1.00 inches. In Stock. Bookseller Inventory # __0566075490

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Ian Linton
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Book Description Taylor Francis Ltd, United Kingdom, 1997. Hardback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Ian Linton s book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors. Bookseller Inventory # BTE9780566075490

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Ian Linton
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Book Description 1997. Hardcover. Book Condition: New. Hardcover. Designed to help both corporate training departments and specialist training organizations, this text shows how to use modern marketing and communication techniques to increas.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 220 pages. 0.620. Bookseller Inventory # 9780566075490

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