High Growth Companies: Driving the Tiger

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9780566080302: High Growth Companies: Driving the Tiger
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Managing high-growth companies is not easy, but failure results in your competitors eating you for breakfast. Tiger companies are companies that have an annual sales growth of more than 25 per cent, and require a certain kind of management. Companies that continue to expand find that it becomes increasingly difficult to remain innovative as large company culture takes over. This text examimes what make a tiger company, and the techniques necessary to sustain growth on such a scale. It provides a practical framework that can be implemented within companies. This second edition includes updated material on the service industry, the different strategies required in mature versus rapid growth markets, and the introduction of the concept of time monopoly phases. Case studies include Virgin, Microsoft and Apple.

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