Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.
"synopsis" may belong to another edition of this title.
Graham Rhind is an acknowledged expert in the field of data management. He runs his own data consultancy company, GRC Database Information, in The Netherlands, where he researches postal code and addressing systems, collates international data, runs a busy postal link website and writes data management software. Graham also regularly speaks on the subject and is the author of Building and Maintaining a European Direct Marketing Database published by Gower.
'Question: "I'm organising a series of roadshows across Europe and the Middle East ... large numbers of letters aren't reaching their destinations, because of differences in the way addresses are structured. Any ideas?" Answer: "There is a recently published manual which should meet your precise needs. ... the Global Sourcebook of Address Data Management ... should tell you everything you need to know ... could save you a fortune.' Marketing Event '... almost every question you might want to ask about addressing in any country you might wish to mail to - and not a few questions you never thought to ask, but should have done - is answered here ... here is an essential work of reference for any company engaged in international postage. Buy it, and consult it frequently.' Interactive Marketing, July/September 1999
"About this title" may belong to another edition of this title.
US$ 19.92 shipping from United Kingdom to U.S.A.
Destination, rates & speedsSeller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 15994467-n
Quantity: 1 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 630. Seller Inventory # 7390020
Quantity: 3 available
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Graham Rhind is an acknowledged expert in the field of data management. He runs his own data consultancy company, GRC Database Information, in The Netherlands, where he researches postal code and addressing systems, collates international data, runs a busy . Seller Inventory # 594780101
Quantity: Over 20 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New. Seller Inventory # 15994467-n
Quantity: 10 available
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 630. Seller Inventory # 26490651
Quantity: 3 available
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 615 pages. 12.00x8.75x1.75 inches. In Stock. Seller Inventory # __0566081091
Quantity: 1 available
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 630. Seller Inventory # 18490641
Quantity: 3 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition. Seller Inventory # 15994467
Quantity: 10 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 15994467
Quantity: 1 available
Seller: Mispah books, Redhill, SURRE, United Kingdom
Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA77305660810916
Quantity: 1 available