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Section headings are: 'The Past and the Present', 'The Forecasting Process', 'New Product Forecasting', 'In-Market Forecasting' and 'Thoughts for the Future'.
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Arthur Cook is Principal of ZS Associates, a management and sales consulting firm. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 20 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 100 therapy areas. He has written and presented widely on the subject of forecasting, research and pricing for the pharmaceutical industry.
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Book Description Gower Publishing Company, 2006. Condition: New. book. Seller Inventory # M0566086751
Book Description Gower Publishing Company, 2006. Hardcover. Condition: New. Never used!. Seller Inventory # P110566086751
Book Description Gower Publishing Company. Hardcover. Condition: New. 0566086751 New Condition. Seller Inventory # NEW7.0223505
Book Description Gower Pub Co, 2006. Hardcover. Condition: New. 1. Seller Inventory # DADAX0566086751