How to Manage a Successful Press Conference

0 avg rating
( 0 ratings by Goodreads )
 
9780566087271: How to Manage a Successful Press Conference

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

"synopsis" may belong to another edition of this title.

About the Author:

Dr Ralf Leinemann has more than 15 years' experience working in international PR, marketing and business development departments in the high-tech industry. He is PR Director for Hewlett-Packard's Imaging and Printing Group in Europe, the Middle East and Africa. Elena Baikaltseva is responsible for business development in Technology practice at Echo Research in the UK. Whilst writing the book, she was Public Relations and Marketing Communications Manager for Advanced Micro Devices (AMD) in Moscow, where she was responsible for communications in Russia, CIS and emerging markets in EMEA (Europe, Middle East and Africa). She has ten years' experience in communications and PR functions working for AMD, and previously for Hewlett-Packard, and with various PR agencies.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 74.95
US$ 54.76

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Ralf Leinemann, Ms Elena Baikaltseva
Published by Taylor Francis Ltd, United Kingdom (2006)
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2006. Paperback. Book Condition: New. Language: English . Brand New Book. Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures. Bookseller Inventory # AA69780566087271

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.76
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Ralf Leinemann, Ms Elena Baikaltseva
Published by Taylor Francis Ltd, United Kingdom (2006)
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2006. Paperback. Book Condition: New. Language: English . Brand New Book. Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures. Bookseller Inventory # AA69780566087271

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.38
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Ralf Leinemann, Elena Baikaltseva
Published by Ashgate 2006-09-28, Aldershot (2006)
ISBN 10: 0566087278 ISBN 13: 9780566087271
New paperback Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Ashgate 2006-09-28, Aldershot, 2006. paperback. Book Condition: New. Bookseller Inventory # 9780566087271

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.64
Convert Currency

Add to Basket

Shipping: US$ 7.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Ralf Leinemann
Published by Gower (2006)
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Quantity Available: 2
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Gower, 2006. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FT-9780566087271

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.17
Convert Currency

Add to Basket

Shipping: US$ 11.89
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Ralf Leinemann, Elena Baikaltseva
Published by Gower Publishing Ltd
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Paperback Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Gower Publishing Ltd. Paperback. Book Condition: new. BRAND NEW, How to Manage a Successful Press Conference (New edition), Ralf Leinemann, Elena Baikaltseva, Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures. Bookseller Inventory # B9780566087271

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.04
Convert Currency

Add to Basket

Shipping: US$ 9.17
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Ralf Leinemann & Elena Baikaltseva
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Paperback Quantity Available: 5
International Edition
Seller:
PRIORITY BOOKS
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 347378

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.91
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Leinemann, Ralf, Baikaltseva, Elena
Published by Routledge (2006)
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Routledge, 2006. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110566087278

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.97
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Ralf Leinemann & Elena Baikaltseva
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Paperback Quantity Available: 1
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 18711

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.01
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Leinemann Ralf Baikaltseva Elena
Published by Ashgate Publishing Company
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Ashgate Publishing Company. Book Condition: New. pp. 266. Bookseller Inventory # 7392221

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.76
Convert Currency

Add to Basket

Shipping: US$ 7.27
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

LEINEMANN, RALF; BAIKALTSEVA, ELENA
Published by Gower (2006)
ISBN 10: 0566087278 ISBN 13: 9780566087271
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Gower, 2006. Paperback. Book Condition: NEW. 9780566087271 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE01016483

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.89
Convert Currency

Add to Basket

Shipping: US$ 10.57
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book