Strategic Planning High Impact Solutions

 
9780578034232: Strategic Planning High Impact Solutions
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Whether you're running a company with under $1 million in sales or over $500 million in revenues, this comprehensive guide will arm you with the same artillery that Fortune 500 companies deploy.

The Strategic Planning Guide includes a Handbook (in both paperback and 2-CD audio book formats), a Quick-Start Guide/Workbook, and a complimentary CD of Sun Tzu's The Art of War.

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About the Author:

Bruce Ellis has deep experience with international cross-border strategic planning, business development, capital markets, and corporate and project finance. He is experienced with clients in multi-national corporations, government agencies and NGOs, and is adept at leveraging resources to facilitate growth. He has a solid record of business development and operations management in global markets in Europe, the Middle East, Asia and the Americas.

His industry experience includes: capital markets; cross-border M&A advisory; Foreign Direct Investment; real estate investment & development; high-tech transfer and commercialization; aerospace and defense; oil, gas & petro-chemicals; consumer packaged goods, foods and foodservices; industrial, infrastructure & energy; management consulting; and Foreign Trade Zones.

He has held several startup and operating company board and C-level management positions, and served on the MIT Sloan Fellows Board of Governors. His research and strategic planning work helped to set UK aerospace manufacturing policy through 2020, and he has advised top executives of companies around the world, including Kraft Foods International, Miami-Floral Industry, SinoPac International, Airborne Express, FedEx, Saudi Aramco, Chevron, ConocoPhillips, Kawasaki Heavy Industries, BAE Systems, Lockheed Martin, and GKN Aerospace.

He earned a Ph.D. in Manufacturing/Industrial Engineering and International Business Strategy from the University of Cambridge, an M.B.A. from the Massachusetts Institute of Technology (MIT) Sloan School of Management, and a B.S. in Biology, magna cum laude, from the University of Massachusetts, Boston.

Billie Brown, Director of Research with Ellis Strategy Group, has been a marketing consultant and researcher for more than four decades. She has taught graduate and undergraduate marketing and journalism classes at Emory University; the University of Hartford, Connecticut, and Georgia State and Kennesaw State universities in Atlanta.

An award-winning journalist, she has written bylined articles and columns for The Associated Press, U.S. News & World Report, The Daily Standard and The Wine Spectator and is currently a Contributing Editor to Women's Voices for Change, a national web-based journal.

As a marketing and communications executive, she has assisted corporate and not-for-profit organizations ranging from The Coca-Cola Company and KFC Corp. to Emory University, the American Cancer Society and the American Red Cross with the research, planning, and implementation of successful strategic initiatives generating revenue growth and philanthropic support.

She has a Bachelor of Arts degree with a joint major in Journalism and English and a Master's degree in English from Georgia State University in Atlanta.

Review:

This is one of the most straightforward guides on strategy I've seen. Its format and content make it useful at all levels of the organization, from the executive suite to line management. The no-nonsense approach, from concept through implementation, is an invaluable resource for leaders working to create strategic alignment across their organizations. --Carolyn Corvi - VP/GM, Boeing Commercial Airplanes

This workbook is exactly what I have been looking for. It is a highly practical and relevant strategic planning toolkit which will be invaluable to both practitioners and MBAs alike.
The frameworks and templates included provide a concise, straight forward and step-by-step approach to developing and executing high impact strategic plans. --F. T. Chiang, PhD - Associate Professor, Hong Kong Baptist University

This work is timely and relevant to strategists and field tacticians alike. A distillation of complex concepts into workable solutions, it's a must-read and must-apply resource for anyone serious about leading a complex enterprise successfully. --David Joury - General Manager, Xenel Industries Ltd.

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