Winning At Retail shares insights, case studies and lessons learned from thousands of studies conducted by Perception Research Services, the leading company in packaging and shopper marketing research. Readers will gain a better understanding of what works at the shelf and many practical insights valuable to anyone involved in shopper marketing, design, packaging and consumer research, from articles that include: Managing Risk in a Redesign: What Can We Learn from Tropicana? Designing for the Shopper: Six Principles to Drive Effective Packaging Getting Past the Beauty Contest: The Challenges of Qualitative Research Breaking Thru the Clutter: Insights for Improving Shelf Visibility What Shoppers Say and What They Do
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Scott Young is the President of Perception Research Services (PRS), a company that conducts over 700 packaging and shopper marketing studies annually to help marketers win at retail. In addition to advising clients, Scott is a frequent speaker at marketing, research and design industry conferences and a Distinguished Faculty Member of the In-Store Marketing Institute. Scott also guest lectures regularly at graduate programs (including Wharton, NYU, FIT and Northwestern) and is a columnist whose articles frequently appear in Brand Packaging, Shopper Marketing, Quirk s Marketing Research and The Design Management Journal, among other publications. Bill Schober is Editorial Director of The In-Store Marketing Institute as well as Shopper Marketing (formerly P-O-P Times) and P-O-P Design magazines. Shopper Marketing, which provides the latest information on in-store merchandising, is read by 19,000 consumer product marketers and retailers. P-O-P Design is the only sourcing magazine for more than 18,000 P-O-P producing professionals including designers, purchasing executives, estimators and engineers. In addition to shaping the editorial content of both publications, Schober has conducted the annual P-O-P Trends Surveys, helped develop the Design of the Times (D.O.T.) competition, and chairs the selection committee for the P-O-P Hall of Fame. He speaks on in-store marketing issues to audiences around the world. Prior to joining Hoyt Publishing Co. in 1994, Schober spent nine years at Cahners/Reed-Elsevier, the largest business-to-business publisher in the world. He was Editor of Professional Builder, Building Supply Home Centers, Remodeled Homes, Luxury Homes and House Plans magazines. He holds an English degree from the University of Wisconsin and a J.D. from DePaul University's College of Law, where he was an editor on the Law Review.
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Book Description In-Store Marketing Institute, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 578043254