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Examines the link between three key obsessions of the 20th century, the media, sport and popular culture as the author explores a wide range of sports, as well as, other important side issues including nationalism, gender, race political economy and consumption. Topics covered include; the history of media in sport; television, sport and sponsorship; why sport matters to television; sports pages, journals & literature; fans and the audience; and sport in the 'New Media Age'. For those interested in media and sport.
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Raymond Boyle is Senior Lecturer at the University of Glasgow.
Richard Haynes is Senior Lecturer and Director of Stirling Media Research Institute at the University of Stirling.
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Book Description Longman, 2000. Textbook Binding. Condition: New. 1. Seller Inventory # DADAX0582369398
Book Description Condition: New. New. Seller Inventory # STRM-0582369398