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Drawn from around the world and throughout the ages, this volume is a thoroughly entertaining collection of management decisions that changed the world. It ranges from the establishment of the hierarchy of the Catholic Church, to Walt Disney's decision to call his mouse Micky instead of Mortimer, to the creation of Amazon.com.
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Stuart Crainer (Oxford, U.K.) is a noted business and management writer who contributes regularly to The Financial Times, The (London) Times, the British Airlines in-flight magazine, Across the Board, and other publications. His many books include The Ultimate Business Library (AMACOM 0-8144-0395-6), The Ultimate Book of Business Quotations (AMACOM 0-8144-0447-2), The Ultimate Book of Business Gurus (AMACOM 0-8144-0448-0), Business the Jack Welch Way (AMACOM 0-8144-7033-5), and Business the Rupert Murdoch Way (AMACOM 0-8144-7034-3).From Booklist:
Crainer's objective is to present a cornucopia of management decisions drawn from history to honor as well as to learn from them. He selects these decisions on the basis of the results achieved--they made things happen. In addition, he offers his "Hall of Infamy," 21 major decisions that failed. His 75 great decisions include Henry Ford's decision to start his own company; Sears Roebuck's decision to go into retail sales; Bill Gates' decision to license MS-DOS to IBM; Napoleon's decision to promote people on the basis of merit; and the ancient Chinese decision to institute a system of currency. The author's list of the worst decisions includes the sale for $1 of bottling rights for Coca-Cola; Xerox's rejection of the first PC and virtually handing it to Apple Computer; Sony's development of Betamax (a much better product than VHS), but failure to license it; and IBM's inability to see that PCs were indistinguishable and there was no need for consumers to pay for the IBM brand. Mary Whaley
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