The Corporate Warriors: The Battle of the Boardrooms

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9780586200476: The Corporate Warriors: The Battle of the Boardrooms
From Publishers Weekly:

Industrial competition is a kind of war, argues NBC news correspondent Ramsey in this chronicle of six modern-day corporate conflicts, among them Coke vs. Pepsi and Penthouse vs. Playboy. The author combines first-hand observation and in-depth research to dramatize recent business wars, including MCI's feisty assault on AT & T; People Express waging a "dogfight over deregulation" against TWA and other major air carriers; Ted Turner, "settling for small victories, guerilla-style," in a war of attrition against the big TV networks; and General Motors, which considered Japan's Toyota in its own long-range "strategic planning." A business book that the general reader can enjoy, this gathering of corporate battle reports is spiced intermittently with quotations, e.g. from Napoleon: "Never interrupt an enemy while he is making a mistake." Author tour.
Copyright 1987 Reed Business Information, Inc.

From Library Journal:

Ramsey, journalist and NBC News business correspondent, uses the concept of business as warfare to profile six major corporate battlesCoke versus Pepsi, Penthouse versus Playboy , People Express versus the airlines, Ted Turner versus the networks, General Motors versus the Japanese, and MCI versus AT&T. Reporting on the maneuvers and skirmishes of the companies, Ramsey uses quotations from such military strategists as Clausewitz, Napoleon, Machiavelli, and Sun Tzu to illustrate how corporations effectively use the same strategic tools as the military to achieve their objectives. Insightful and entertaining, this is recommended for public libraries and business collections. Elin B. Christianson, Library Consultant, Hobart, Ind.
Copyright 1987 Reed Business Information, Inc.

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