Cheering For Self: An Ethnography of the Basketball Event

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9780595279807: Cheering For Self: An Ethnography of the Basketball Event
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This book is a study of UW men's basketball fans during the 2001-2002 season and explores their proclivity to 'cheering for self' during basketball events. The term 'basketball event' is used rather than 'basketball game' to make clear that everything connected to and seen, heard, or experienced before, during and after a basketball game is included. The actual game itself is only part of the 'basketball event.An undercurrent runs throughout this participant observation mini-ethnography dealing with access, and the relative quality of that access, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) during the process of cheering for self is central to this idea. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self indirectly. Fans cheer for the team that they identify with. Through the process of cheering for self while attending the basketball event people are taught how to become fans, to consume a UW product--the basketball event and to consume advertisers' products. People have a tendency to spend their entire life trying to impress others.

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About the Author:

The author has a M.A. in American Studies, M.B.A, BS EE, BS Econ, AA Psych. He has experience as a player, referee, and qualifications to coach. James S. Vass, Jr. lives in Wyoming.

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Book Description iUniverse, United States, 2003. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This paper is a study of UW men s basketball fans during the 2001-2002 season and explores their proclivity to cheering for self during basketball events. The term basketball event is used rather than basketball game to make clear that everything connected to and seen, heard, or experienced before, during and after a basketball game is included. The actual game itself is only part of the basketball event. An undercurrent runs throughout this participant observation mini-ethnography dealing with access, and the relative quality of that access, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) during the process of cheering for self is central to this thesis. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self indirectly. Fans cheer for the team that they identify with. Through the process of cheering for self while attending the basketball event people are taught how to become fans, to consume a UW product--the basketball event and to consume advertisers products. Seller Inventory # AAV9780595279807

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Book Description iUniverse, United States, 2003. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This paper is a study of UW men s basketball fans during the 2001-2002 season and explores their proclivity to cheering for self during basketball events. The term basketball event is used rather than basketball game to make clear that everything connected to and seen, heard, or experienced before, during and after a basketball game is included. The actual game itself is only part of the basketball event. An undercurrent runs throughout this participant observation mini-ethnography dealing with access, and the relative quality of that access, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) during the process of cheering for self is central to this thesis. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self indirectly. Fans cheer for the team that they identify with. Through the process of cheering for self while attending the basketball event people are taught how to become fans, to consume a UW product--the basketball event and to consume advertisers products. Seller Inventory # AAV9780595279807

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Book Description iUniverse, United States, 2003. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This paper is a study of UW men s basketball fans during the 2001-2002 season and explores their proclivity to cheering for self during basketball events. The term basketball event is used rather than basketball game to make clear that everything connected to and seen, heard, or experienced before, during and after a basketball game is included. The actual game itself is only part of the basketball event. An undercurrent runs throughout this participant observation mini-ethnography dealing with access, and the relative quality of that access, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) during the process of cheering for self is central to this thesis. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self indirectly. Fans cheer for the team that they identify with. Through the process of cheering for self while attending the basketball event people are taught how to become fans, to consume a UW product--the basketball event and to consume advertisers products. Seller Inventory # LIE9780595279807

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Book Description iUniverse, Inc. Paperback. Condition: New. 156 pages. Dimensions: 9.1in. x 5.9in. x 0.4in.This book is a study of UW mens basketball fans during the 2001-2002 season and explores their proclivity to cheering for self during basketball events. The term basketball event is used rather than basketball game to make clear that everything connected to and seen, heard, or experienced before, during and after a basketball game is included. The actual game itself is only part of the basketball event. An undercurrent runs throughout this participant observation mini-ethnography dealing with access, and the relative quality of that access, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) during the process of cheering for self is central to this idea. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self indirectly. Fans cheer for the team that they identify with. Through the process of cheering for self while attending the basketball event people are taught how to become fans, to consume a UW product--the basketball event and to consume advertisers products. People have a tendency to spend their entire life trying to impress others. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780595279807

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