Media Relations: From a Journalist's Perspective

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9780595345953: Media Relations: From a Journalist's Perspective
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“Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message.”—Harry Smith, CBS News

“A wise and knowing set of reflections on how media relations can work both ways to keep the public better informed.”—Scott Simon, National Public Radio

“David Henderson has worked both sides of the street—as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it.”—Richard Serrano, Los Angeles Times

“Finally, someone who knows what he’s talking about in journalism proves he knows what he’s talking about in public relations! David Henderson is the real deal.”—Jim Bohannon, Westwood One Radio

Media Relations: From a Journalist’s Perspective is the quintessential how-to guide for working with the media that also provides an insider’s view into the news business. Author David Henderson delivers valuable lessons for communicating clearly and accurately with reporters, editors and producers; controlling message content; and achieving accurate, credible and effective coverage in the news media.

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About the Author:

David Henderson is a writer, a former award-winning network news correspondent and a public relations agency executive. He has worked with numerous major organizations to build the influence of their brands. He lives in Alexandria, Virginia, and is a lecturer at the University of Virginia.

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David Henderson
Published by iUniverse, Inc. (2005)
ISBN 10: 0595345956 ISBN 13: 9780595345953
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