How to Select a Network Marketing Company: Six Keys to Scrutinizing, Comparing, and Selecting a Million-Dollar Home-Based Business

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9780595422043: How to Select a Network Marketing Company: Six Keys to Scrutinizing, Comparing, and Selecting a Million-Dollar Home-Based Business

1000 Products Reviewed400 Network Marketing Companies Scrutinized50 Network Marketing Multi-Millionaires InterviewedA home-based business can be big business if you choose the right multi-level marketing (MLM) company with the right product at the right time. But how do you separate the viable and promising income opportunities from the shady, get-rich-quick schemes? Expert network marketer Daren C. Falter has eliminated the guesswork and done your research for you. He's analyzed marketing companies, products, and industry professionals for more than a decade to bring you How to Select a Network Marketing Company-the indispensable guide for anyone who wants to enter the MLM business world or break into a new market. Falter exposes the outright scams and weighs the risks to save you years of failure and frustration, not to mention thousands of dollars in bad investments. With his unbiased and detailed product reviews and thorough company profiles, you will be able to determine the perfect fit for your needs and goals. Candid interviews with top MLM leaders provide invaluable tips and proven strategies to lead you to the next level of financial success. With this trusted resource at hand, you've got everything you need to boost your income and secure your future!

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From the Author:

Creating this book was no easy task. It took years of study, careful thought, and application. Obviously I wouldn't have accepted this challenge if I didn't have some compelling reasons to finish this book. I actually have three reasons.

First, I'm tired of reading and listening to self-proclaimed network marketing gurus review moneymaking opportunities. These so-called experts generally have strong opinions founded on nothing but their own personal experience, or worse, opinions. Most of these experts have done very little research, and many have little or no background in business or in building a successful long-term network marketing business. I'm committed to telling the truth about how to scrutinize and select a winning network marketing company. I'm committed to taking a closer look at the criteria for selecting the best companies. I'm committed to keeping my sleeves rolled up and staying in the trenches, actively building my next successful MLM while still maintaining total objectivity when reviewing business ideas and opportunities for others. To validate my research and conclusions, I have quoted some of network marketing's most universally respected authorities throughout the book.

Second, I feel that too many people are selecting business opportunities without doing enough of their own research. Most people simply don't have the time or the resources to effectively evaluate and compare many ventures. So they accept and follow the advice of someone not qualified to give it, like a fellow employee or even an inexperienced friend or family member. Or they follow the first charismatic mentor or business coach they meet, without really scrutinizing their backgrounds or character. I decided to do most of the research myself and then provide an objective resource for my readers so you won't have to spend months, or even years, selecting a top home-based business.
 
"Too many people are selecting business opportunities
without doing enough of their own research"
 
And finally, I have a passion for helping people succeed in business. This book allows me to share the information that I have gathered over the past decade with others who have the potential to be great in network marketing but are striving to find a good company and system. By following the principles and criteria outlined in this book, I have been able to make excellent, informed choices that have truly paid off for me. Every time I've failed to apply these principles (and believe it or not, sometimes I have failed to follow my own advice) I've failed to select a good business vehicle. Now it's your turn to do your due diligence (or diligently research something on your own). Find out if my strategy for selecting a business opportunity makes sense to you. If it does, jump on board, hold on tight, and prepare for the ride of your life as we explore the secrets to selecting a million-dollar network marketing company.
  For the MLM Veterans  
The rest of these introductory comments are targeted specifically to those who are not beginners to network marketing, but have been around the block a few times. Are you among the beaten, and the battle scarred? Are you one of those distributors who never really earned a check that reflects your true potential, but you never gave up trying? You may be like I was before I applied the principles in this book. The knowledge I gained in the process of researching and writing this book changed my life. I know it can change yours if you let it.
  Getting Serious  
This book is designed to teach you how to make money in network marketing - a lot of money. It's designed to teach you how to keep that income for a very long time. I make no apologies for its contents. This book was mainly written for those who are choosing network marketing as a career or as a life-long source of substantial residual income. If you're only looking for a few hundred extra dollars every month, just about any network marketing company will do as long as it stays in business. But if you're like me, you probably won't be satisfied until you're creating substantial monthly cash flow. For the big buck, you need the best company. Learn to just say "no" to the good, or even the great, to say "yes" to the best.
 
Ego vs. Income
 
The opinions and recommendations I share in these pages are designed to teach you how to become wealthy in network marketing. You can have all the best intentions in the world, but if you don't agree with the information and choose not to do what is recommended, you'll be horribly disadvantaged in your MLM business and you probably will never be successful. But if you want the best chance at achieving massive success, I'd recommend that you get rid of your ego and all of the things you think you know about network marketing, and study every word with an open mind. 

Why am I so confident in my content? Two reasons:


1. Most of this is not my material. I didn't dream up the contents of this book and then write it out on paper. Although I feel some portions of it are inspired, it did not come to me in a vision. My recommendations are the result of interviewing dozens and dozens of network marketers who make between $300,000 and $3,000,000 per year in network marketing. This book is an extensive compilation of their recommendations. I don't pretend to be the world's greatest authority on network marketing success; I just have a passion for interviewing people who are proven leaders and top money-earners in this business. In this book, I humbly present to you multi-million dollar advice offered by those highly qualified to give it. And keep in mind that if you disagree with the philosophies in this book, you're not just disagreeing with me. You're disagreeing with most of the top authorities in the network marketing industry.


2. As I learned how to shed my ego and forsake my own crazy ideas, I gained the knowledge and wisdom that I desperately needed from these top authorities in network marketing. I started applying these principles myself, and now I'm among these top earners. I feel I have now earned the right to at least contribute to the commentary. I also stopped reading books written by phony networkers, broke networkers, or network marketers who don't have what it takes to maintain large, successful organizations. Again, I implore you, from this day forward you must only take advice from people who are qualified to give it.
 
Are You a Career Network Marketer?  
If you consider network marketing to be your career of choice and the only occupation you're interested in pursuing for the rest of your life, then we're on the same page, literally, and you qualify to keep reading all of the pages in this book. After all, why wouldn't you want to be a pro networker? If you knew what I knew about the incredible lifestyle, relationships, growth opportunities, travel, and other perks associated with a successful networking career, you'd be just as enthusiastic as I am. However, if you have reservations about starting a network marketing distributorship, I'm afraid that this book may not help you feel any better about participating. It's not designed to. There has been concern expressed by some of my editing staff that this attitude of exclusivity could hurt sales of this book. I'm not concerned. According to the Direct Selling Association, network marketing is a thirty billion dollar per year industry just in the US alone. The industry continues to grow annually unhindered by the rise or decline of the economy. I'm confident that millions of people who have never heard of it before will be turning to network marketing soon. But it's important to gain a belief in network marketing as a viable and honorable business model before this book will have a profound impact on you. For those still wondering if network marketing is for them, try seeking books that will help you build your belief in MLM first. Consider this book a sequel.  

From the Inside Flap:

Foreword by Len Clements   
I read the first edition of Daren's book How to Select a Network Marketing Company back in 1998--and I wasn't impressed. Oh, I was impressed with Daren, and I still am. I'm a fan of anyone who adores statistical analysis and pragmatically researching MLM and its companies as much as he does. Unfortunately, that's a very short list. This business needs more Daren Falters.

            But back to 1998.

            The first thing that struck me as blatant hyperbole, which Daren is otherwise loathe to practice, was the first line of the fourth paragraph of the Foreword, back then written by Daren himself. He had the audacity to exclaim that, by reading his book, you would learn how to "pick a winning network marketing company every time." The theme is original and, I thought back then, optimistic at best, delusional at worst. But now it's 2012. Daren's been in the biz two decades now--and he's not only picked a winning network marketing company every time as a distributor, but now he has cofounded one of the most promising network marketing companies in operation today!

            That same paragraph went on to promise the reader they'd learn how to evaluate and select a network marketing company based on "facts, not hype." This was around the time I was conducting my "Facts & Myths of Network Marketing" seminars and running my "Anti-Hype" ads throughout the MLM media. How could I not at least admire and respect his intentions? After all, this is an industry where, as unfortunate and cynical as this may be to admit, we often put ourselves at a marketing disadvantage by telling the truth. In offering an honest, realistic presentation of our products and opportunity, it becomes increasingly difficult to remain competitive with promoters who indulge in hype and propaganda. We can't simply ignore these competitors who use this unfair advantage to sway the masses; we have to fight back! We have to expose them. Like revealing how a magic trick works, we have to reveal the illusion and thus eliminate its power to persuade. That's why the majority don't like guys like Daren. What he does takes guts.

            But what really stuck in my craw back in '98 was Daren's "Top MLM Companies" list, based on his "objective" analysis. This was the first time that Daren listed them in descending order of preference (they're usually alphabetical). And lo and behold, the company he was a distributor for was first on the list! What a surprise. But Daren's
credibility loss was short-lived. Not long after, by popular demand, I rated all the best companies in the industry and published my own Top Ten list on my Website. And lo and behold, the company I was a distributor for was number one on the list. I was also challenged for not being objective and displaying bias in choosing the order of my picks. I would always respond, quite sincerely and confidently, that I  wasn't rating my company highly because I was in it; I was in it because I rated it so highly. After all, I would rhetorically ask my challengers, doesn't it make sense that I would join the company I thought was the best one?

         Hmmm.

         Okay, but then there was the issue of due diligence. I spent years of genuine full-time research on this business, and had surveys of over 5,000 distributors (over 7,700 now), a meta-analysis of many other industry surveys, interviews with dozens of MLM company CEOs and thousands of prospects, thorough reviews of hundreds of companies and pay plans, and years of practical experience to back up my findings. Surely no one else had done that, or was even capable of it (or so I arrogantly thought at the time). So, after finishing Daren's book, my ego and I were faced with the possibility that perhaps Daren's statistics, analysis, theories, conclusions, and company ratings were almost identical to mine, due to a series of literally hundreds of amazingly accurate wild guesses. 

            Or maybe he actually knows what he's talking about.
 
Len Clements
Author of Inside Network Marketing
Founder & CEO, MarketWave, Inc.
marketwaveinc.com

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