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In the most in-depth national research ever completed, Economic Development Marketing: Present and Future reviews the different marketing strategies economic development organizations employ and highlights which methods are most effective. The study also analyzes the business site location process in stages and shows what information sources corporate real estate professionals use, through which channel, during each step of the community selection process. The book looks at how marketing has changed from the past to the present and the direction it will move in the future. Economic Development Marketing: Present and Future addresses these marketing questions:
1. What is most effective?
2. Where should you invest your marketing dollars?
3. How are site selectors making decisions?
4. What does not work anymore?
5. What does the future look like?
6. What information really matters?
7. How can you be successful?
Economic Development Marketing: Present and Future is essential reading for effective economic development directors, mayors, city managers, and state and local government professionals that want to get the greatest marketing return on investment.
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This book is a great resource that can be used by economic developers to better understand the changes in the practice of economic development marketing on a national scale. --Jack Schultz, CEO of Boomtown Institute and Agracel Inc.
Essential knowledge for economic developers who need to maximize marketing return on investment and not be left behind in the Internet age. --Ted Egan, Chief Economist, City of San Francisco
The thorough research highlights the surprising - and somewhat troubling - perceptions of economic developers regarding the most effective ways to market their communities. It points to online marketing efforts as not only the future, but the most effective means available in the present. --Karen Chapple, Professor, Department of City and Regional Planning, University of California at Berkeley
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Book Description GIS Planning Inc., 2008. Condition: New. book. Seller Inventory # M0615251463