Addictive Entrepreneurship - Softcover

Allan J. Katz

Softcover

ISBN 10: 061525263X ISBN 13: 9780615252636

Publisher: Loyalty Marketing Publishing, 2009

Synopsis

How To Balance Your Work and Your Life

Addictive Entrepreneurship is like a business
meditation guiding you to weigh both sides of critical
success principles and discover how to make brilliant
work / life choices without getting emotionally distracted.

The wisdom this book provides is a realistic anti get
rich quick elixir that takes the reader on a realistic
journey, exploring what it takes mentally, emotionally
and spiritually to succeed as an entrepreneur today. It
paints life s business lessons with a broad stroke of
humor, courage, persistence, creativity and honesty.

Addictive Entrepreneurship also explores the
distinction between workaholism versus being addicted
to the ecstatic rush of starting and running your own
business.

Whether you've got a workaholic mind or are
just addicted to work or find yourself compulsively
working all the time, understand that most workaholics
don't realize they are adversely affecting their families
until it is too late.

The media glorifies those who achieve enormous
amounts of wealth as the only true measure of success.
Yet, there are many other measures of true success
which I will share with you in this book.

Addictive entrepreneurs set up rigid expectations about
their futures. Write a business plan, get funding, buy
some equipment and advertise. Include in your plan you
intend to make $100,000 in your first year working from
home. Then addictive thinking kicks in. That haunting
voice that challenges your decisions, jeopardizing your
intuitive reasoning and tempting you to reconsider why
you went into basket weaving online in the first place.

About this title

About the Author:

Allan J. Katz, M.S.  holds a Masters Degree in Counseling from the University of Memphis.
After 30 years as a successful entrepreneur, he plans to specialize in work / life
issues, work and other process addictions such as sex, food and spending. .

He is former President of the Direct Marketing Association of Memphis and has presented
seminars, workshops, lectures and keynotes on loyalty marketing, problem solving, idea generation and persuasive communication strategies.

He served as an adjunct professor at the University of Memphis
Continuing Education Program on such topics as The
Basics Of Direct Marketing, How To Start A Mail Order
Business, Marketing Your Small Business and Problem
Solving.

He is the author of five books on marketing, Marketing
Made Easy for retailers and service companies,
Building Successful Client Relationships, The Do's and
Don'ts of Direct Marketing Workbook, The Marketing
Resource Guide for Frequent Buyer Programs and Addictive
Entrepreneurship.

Review:

This book is essential for anyone either in a recovery process or just looking to create more balance between work and their personal life. Allan is so forthright in describing his own journey and struggle with this matter that all his readers benefit from his experience, strength and hope. His writing is not only helpful but funny and light enought that the reader doesn't take him or herself too seriously!. --Michelle Rappaport M.A., LPC, NCC, CSAT
I've watched Allan with admiration and awe for years. I love his thirst for knowledge, his willingness to jump in and get his hands dirty and his ability to see deeper than most people would bother to look. In Addictive Entrepreneurship Allan speaks with honesty, humor and humility about his journey on the river of entrepreneurship. His candor is illuminating, his story compelling. As an entrepreneur myself I recognized some of the twists and turns in the river and so appreciated Allan's growing resourcefulness as he negotiated them. It takes courage to live like this. It takes courage to write like this. This book is a deliciously addictive read for anyone who wants an insider's peek in to the sometimes harrowing route to mastery. Congratulations Allan, I see that you mastered the distinctions necessary to turn your work into your play. May you enjoy the rest of the journey in ways you never thought possible before. --JoAnna Brandi, Author, Building Customer Loyalty: 21 Essential Elements in Action

Addictive Entrepreneurship distills the lessons you should have been taught at "start up" time, rather than having to toil for years and years before figuring them out, as most do, if they ever do at all!? --Mark Joyner, #1 Bestselling Author of Integration Marketing

About this edition

• Publisher: Loyalty Marketing Publishing
• Publication date: 2009
• ISBN 10: 061525263X
• ISBN 13: 9780615252636
• Binding: Paperback
• Edition number: 1
• Number of pages: 178