What Really Counts for CEOs.

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9780615255958: What Really Counts for CEOs.
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It's a brave new world for CEOs; Where is the ROI? Especially now during this recession? From print advertising to Web 2.0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesn't and what they should invest in to enhance their company's long-term success. What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find out What Really Counts and make it work hard for your money.

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About the Author:

Mr. Gal S. Borenstein is a recognized expert in strategic communications, branding, marketing, advertising and public relations for Business-to-Business companies. As the founder and CEO of The Borenstein Group, an integrated marketing communications firm in the Washington DC metropolitan area, Borenstein has helped hundreds of startups, early-stage, growing and mature companies recalibrate their brand promises and rebuild valuation. The Borenstein Group has been consistently ranked among Advertising Age's Top 500 Agencies in the nation and is known for its slogan: Making Creativity a Science.

Review:

I have interviewed well over a hundred CEOS at companies ranging from start-ups to the Fortune 500. What they told me about maximizing marketing ROI matches up very well with the business wisdom Gal Borenstein presents in WHAT REALLY COUNTS. Well worth reading. --Robert Bly, Best Selling Author, Business-to-Business Direct Marketing

In my experience as a CEO, I've learned that if you do whatever everybody else is doing, you will fail or never realize your company's full potential. Borenstein s book, WHAT REALLY COUNTS, challenges us, CEOs, to get out of our comfort zone and out the box that keeps us from growing. It's a must-have ROI thought companion for those of us who never stop learning. --Larry Goldberg, CEO, Storage Village

Not sure how to get your hands around the squishy subject of marketing? WHAT REALLY COUNTS puts you in charge. You CAN manage for results. You CAN expect more. Pleasant, frank and direct, Borenstein tells you how, CEO to CEO. You'll be glad you listened. --Tom Loveland, CEO, Mind Over Machines

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Book Description Borenstein Group, Inc. 10/30/2008, 2008. Paperback or Softback. Condition: New. What Really Counts for Ceos: Connect the Dots Between Marketing & Sales. Regain Control of Your Company's ROI. Book. Seller Inventory # BBS-9780615255958

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Book Description Borenstein Group, Inc., United States, 2008. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. It s a brave new world for CEOs; from print advertising to Web 2.0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesn t and what they should invest in to enhance their company s long-term success. Gal Borenstein s What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find out What Really Counts and make it work hard for your money. Seller Inventory # APC9780615255958

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Book Description Borenstein Group, Inc., United States, 2008. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.It s a brave new world for CEOs; from print advertising to Web 2.0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesn t and what they should invest in to enhance their company s long-term success. Gal Borenstein s What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find out What Really Counts and make it work hard for your money. Seller Inventory # APC9780615255958

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Book Description Borenstein Group, Inc. Paperback. Condition: New. 128 pages. Dimensions: 8.8in. x 5.9in. x 0.4in.Its a brave new world for CEOs; Where is the ROI Especially now during this recession From print advertising to Web 2. 0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesnt and what they should invest in to enhance their companys long-term success. What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find out What Really Counts and make it work hard for your money. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780615255958

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