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What Smart Churches Know: How Branding and Marketing Know-How Can Revolutionize Your Church - Softcover
What Do Smart Churches Know?
Are you satisfied with the number of people your church is reaching?
How can you get your message out when you don t have millions or even thousands of dollars to spend on marketing?
In this new book, you ll be empowered to discover and express your church s unique identity. Learn the branding and marketing secrets of smart churches as you walk through the seven steps of the BrandSmart Method:
SmartStep 1: Positioning
Learn to identify and articulate that special something that causes people to feel a connection with your church.
SmartStep 2: Branding
Discover the keys to expressing your church s personality and values through what people see, hear and experience and how it makes them feel.
SmartStep 3: Goal-Setting
Specifically define what you want to accomplish through marketing and learn how to measure success.
SmartStep 4: Strategizing
Become a master marketing strategist as you learn to identify opportunities, create detailed action plans and build budgets to meet your goals.
SmartStep 5: Creativity
Learn how to get the most out of creative people and the secrets to creating effective marketing designs and messages.
SmartStep 6: Executing
Understand how to turn your designs into actionable marketing materials and deliver them to your target audience with a punch.
SmartStep 7: Optimizing
Discover how testing, learning and adapting can help you get the most from your marketing efforts.
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About the Author:
Rod Arnold is passionate about empowering leaders to think smarter about strategy, branding and marketing. He is an accomplished speaker, trainer and organizational coach who consistently delivers innovative and practical concepts to his audience in a practical and inspirational way.
For more than 15 years, Rod has worked with businesses, non-profit organizations, and churches as a branding and marketing leader and strategist. Through BrandSmart and executive positions at Integrity Music, Group Publishing and Teen Mania, Rod has been responsible for marketing and building such brands as Hillsong United, Integrity Music, Integrity Live, Acquire the Fire, BattleCry, Dare2Share, Group and others. His years of work led to the development of the BrandSmart Method, an innovative seven-step process for branding and marketing. Rod Arnold is founder of BrandSmart Marketing, a branding and marketing agency, and he lives in Fort Collins, Colorado with the love of his life, Michelle, and their four incredible children Ben, Bo, Jackson and Lily.
"About this title" may belong to another edition of this title.
- PublisherIdentity Press
- Publication date2009
- ISBN 10 0615279082
- ISBN 13 9780615279084
- BindingPaperback
- Number of pages152
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