The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products by Joan Schneider, Julie Hall (2010) Hardcover

3.5 avg rating
( 4 ratings by Goodreads )
 
9780615326788: The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products by Joan Schneider, Julie Hall (2010) Hardcover
View all copies of this ISBN edition:
 
 

Building on eight years of knowledge and data compiled from Schneider's Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies. The annual Most Memorable New Product Launch Survey, sponsored by Schneider Associates, IRI and Sentient Decision Science, surveys more than 1,000 U.S. consumers about the most memorable new product launches of the year, as well as current purchasing and behavioral trends.

Testimonials:

"You never get a second chance to launch a new product, so you'd better make sure you do it right the first time by reading Joan Schneider's new book, which is loaded with helpful advice and case histories. A particularly valuable guide in today's era of social media."

- Al Ries, Author, War in the Boardroom

"Joan Schneider lays out the path to new product success in The New Launch Plan. With the failure rate for new product introductions continuing to rise, this book is a must read "bible" for every marketer."

- Phil Lempert, The Supermarket Guru

"In today's always on, YouTube-infested, Twitter-centric world it's much tougher to launch a new product than even a few years ago. If you're ready to launch a new consumer product into the national market, The New Launch Plan is your blueprint for success."

- David Meerman Scott, Bestselling Author, The New Rules of Marketing & PR

"While most business books are just lots of words on a page, The New Launch Plan makes creative use of graphics and images to highlight topics covered in the book."

- Steve Garfield, Consultant

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Joan Schneider; Julie Hall
Published by BNP Publisher
ISBN 10: 0615326781 ISBN 13: 9780615326788
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks - Silver Arch
(St Louis, MO, U.S.A.)
Rating
[?]

Book Description BNP Publisher. Hardcover. Condition: As New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0615326781I2N00

More information about this seller | Contact this seller

Buy Used
US$ 11.87
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds