The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School

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9780615450551: The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School

In 2012, The 4 Essentials (previously The 4 Essentials of Entrepreneurial Thinking) launched #1 on Amazon and #3 on the NY Times Bestseller List. Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also dispels many myths about how we define and create success. Through his trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology, all before age 30. Drawing on dozens of iconic mentors from Socrates, Edison, and da Vinci to Mycoskie, Oprah, Malala, and Branson, Cliff provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) that empower us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results!

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About the Author:

Also See Cliff Michaels.com - Cliff Michaels is a New York Times Bestselling author, speaker, strategist, broker, and social entrepreneur. His real estate firm, Cliff Michaels & Associates, has closed over $500 million dollars in sales since 1992.

Cliff was the Founder of Knowledge Cafe (1996), an online community for life and business learning, and Co-Founder of FirstUse.com (1999), the first online registry to feature digital-notary technology.

Cliff also served as a 10-year board member and 2003-2004 President of the Entrepreneurs' Organization Los Angeles (EO), part of the world's premier peer-to-peer network for business owners. He launched the chapter's first mentor programs for students, co-chaired international learning events, and created philanthropy galas for various charities.

Cutting his entrepreneurial teeth with street-wise mentors, Cliff bought his first home at 19 with no money in the bank. His unique experience as a college freshman inspired research to prove a simple theory: that a substantial gap existed between classroom education, corporate training, and real-world Essentials for success and happiness.

After dropping out of USC as a sophomore, Cliff spent the next 20 years building companies in real estate, technology, online learning, and strategic consulting.

Cliff's trademark Success Systems enable anyone to launch a thriving business, build a dynamic career, or design a passionate lifestyle. His e-courses and live training are available through cliffmichaels.com.

Giving Back Mission - Cliff's bigger mission is to inspire, give back, and raise the bar for global education and entrepreneurship. With each sale, free books and courses are donated to students in need.

Review:

''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend The 4 Essentials.'' Blake Mycoskie Founder, TOMS Shoes

''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' Tony Hsieh CEO, Zappos

"Cliff provides entrepreneurial conditioning with an achiever’s mindset.” Darren Hardy Publisher, SUCCESS Magazine

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' Dave Logan Former Associate Dean, USC Business School

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Cliff Michaels
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