PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers

 
9780615518602: PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers
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The concept of Marketing to Women is not new. But many brands are still failing to embrace the proven principles of reaching and connecting with female consumers. Two of the world’s most recognized thought leaders on the subject have joined forces in this explosive look at why brands and organizations are failing to connect with the consumer segment making the majority of purchase decisions – women. PurseStrings reveals new, proven ways to reach women and lifts the lid on some of the advertising industry’s most guarded secrets. You’ll learn: · Why the wealth of today’s female consumer is at the tipping point and how your brand can ride the wave of growth over the next five years · The advertising industry’s dirty little secret and the four characters still hiding in the creative department of every major advertising agency · That social media is really just about connecting and sharing – two things that come naturally to women · How to leverage PR and other low-cost media to grow your brand · Why getting your brand’s name on the Friday night dinner party conversation list is the key to increasing market share · The latest insights about women at different life stages · What moms secretly want marketers to know but are afraid to tell them · Why 50+ women feel invisible and misunderstood and what you can do about it · The proven three-phase model for marketing to women

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About the Author:

Amanda Stevens is one of the world’s leading authorities on marketing to women. She’s a renowned speaker and author, whose previous books include SheMarketing; The Science of Marketing to Women and SheSelling; The Psychology of Selling to Women. She is a former Young Australian of the Year recipient and has spoken at over 300 conferences globally, sharing her unique perspectives on What Women Want. Amanda divides her time between Australia and the United States, speaking and consulting. She’s an amateur surfer and accomplished eater and drinker.

Tom Jordan is the Chairman and Chief Creative Officer of HY Connect, a full-service communications company with offices in Chicago and Milwaukee. Tom is the author of What’s a Saatchi... And How Come We Have Two of Them?, Re-Render the Gender and contributing author for Lessons on Profiting from Diversity. Tom has won nearly every major national and international creative award, including a Cannes Lion. His major hobby is drinking rare wines. (It started as a “collection” but that didn’t work out).

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Amanda Stevens; Thomas Jordan
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