Unleashing the Power of Publicity: A Guide to Making Bucket-Loads of Cash With Free Publicity

9780615635668: Unleashing the Power of Publicity: A Guide to Making Bucket-Loads of Cash With Free Publicity

Now you can learn all the insider secrets so your business can instantly receive the publicity it deserves... This jam-packed manual covers everything you will ever need to know to create bucket-loads of cash with free publicity. Discover the secrets to writing a winning press release in under an hour. Find out the 6 hooks which the media can't resist. Uncover the power of the 'So What' test to ensure you succeed. Learn how to get the media to ask you the questions you want to answer. Learn how to handle yourself in an interview. Find out the press release layout techniques that ensures you stand out. Discover the 'words that work.' Uncover how to get your press releases into the hands of the journalists that matter. Find the insider press release layout techniques that help you stand out. Learn how to capitalise on any exposure you receive for years and years.

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About the Author:

Pete Williams is the author of How to Turn Your Million-Dollar Idea Into a Reality, Media Strategies for Internet Marketers, The Ultimate Press Release Swipe File, and the upcoming It’s Not About the Product. Dubbed as “Australia’s Richard Branson” in media publications all over the continent, he was just 21 when he sold Australia’s version of the Yankee Stadium, The Melbourne Cricket Ground, for under $500. He is the founder of several companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group. He has been named the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year and a member of Smart Companies: Top 30 Under 30. Pete is also an international speaker, a marketing consultant and a faculty member of one the world’s largest internet marketing training academies, the Thirty Day Challenge. There are a number of ways you can connect with Pete: Firstly, you could e-mail him via support [at] preneurgroup [dot] com. Hit him up on Twitter @preneur. Join him on Facebook over www.facebook.com/preneurmarketing. Or either of Pete’s two websites www.PreneurMarketing.com and www.PeteWilliams.com.au.

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