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RECOMMENDED by Science Books and Films, American Association for the Advancement of Science, January 2014 issue.
Now in its fourth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 16 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Visit our page at Google Books to look inside and read a sample. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as:
*Rating and Rankings
*Drivers of Liking® & Landscape Segmentation Analysis® (LSA)
*Optimizing Product Portfolios
*Probabilistic Multidimensional Scaling
*Design Issues in Product Tests and Surveys
Dr. Daniel M. Ennis is the President of The Institute for Perception. He is the 2013 recipient of the Sensory and Consumer Sciences Achievement Award from IFT and also the 2013 David R. Peryam Award from ASTM.
Dr. Benoît Rousseau is Senior Vice President at The Institute for Perception. He has conducted extensive experimental research on probabilistic models and has published numerous journal articles as well as several book chapters.
Dr. John M. Ennis is Vice President of Research Operations at The Institute for Perception. An active researcher, he has published in statistics, mathematics, psychology, and sensory science. Look inside here: https://books.google.com/books/about/Tools_and_Applications_of_Sensory_and_Co.html?id=PaxIAQAAQBAJ
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