Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry

3.69 avg rating
( 13 ratings by Goodreads )
 
9780615875804: Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry
View all copies of this ISBN edition:
 
 

In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan of FirstMark Capital, is a wakeup call to the outdated fashion industry.

A must-read for everyone involved in the business of fashion from designers to company CEOs and marketers, Ziv’s bold predictions — sure to incite debate — address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quos—from seasonal collections to pricing models; production and manufacturing; traditional advertising; trend forecasting; fashion week and more. She also offers up ideas for fellow entrepreneurs seeking to make their mark on the industry.

Ziv highlights trends that brands need to consider in developing a successful strategy to navigate this new environment of constant change including: the rise of group consciousness and crowd sourcing; the shift from search to discovery; the power of suggestion; the monetization of influence; personal style as a commodity; personalization; interaction and engagement; efficiencies; and data as the new retail currency. She takes a critical look at luxury brands, stating that innovation is slowly replacing heritage as the new attribute of luxury for the future.

Inspired by innovation leaders like Ray Kurzweil, Ziv applies his Singularity theory to fashion by viewing it as part of the bigger change we are experiencing. Ziv proposes taking a page from the consumer electronics industry in her overview of new technologies — from smart fabrics to interactive retail, wearable tech and social tools — and challenges industry leaders to re-examine the role fashion plays in our overall way of life. According to Ziv, optimizing our lifestyle is the new slogan of our decade. Streamlining the bureaucratic, inefficient processes that currently fill our life will allow all of us as a society to focus on things that matter. We will waste fewer resources and produce more meaningful objects. The book is aimed to inspire the radical change in thinking, which is needed to foster that.

"synopsis" may belong to another edition of this title.

About the Author:

Yuli Ziv is a serial entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, as well as the Founder of Fashion 2.0, the first and largest fashion & tech networking community in New York City. An internationally known speaker, Ziv keynotes and moderates panels at numerous conferences including: WWD Magic; DLD Moscow; NY Internet Week; Social Media Week; 140 Characters Conference; Early Stage East. She has been featured numerous times in major publications including: The New York Times, Financial Times, The Guardian, Women's Wear Daily, Wall Street Journal and Forbes. In 2011, she published her first book Fashion 2.0: Blogging Your Way To The Front Row, which reached Amazon’s bestseller list in its category. Prior to becoming an entrepreneur, Yuli spent years developing interactive online strategies as Creative Director at top agencies and advertising networks.

Review:

"A fascinating peek into how one fashion marketing expert and theorist is marking industry change; both present and near-future, Season of Change is a rallying cry for brands to re-examine and rethink every aspect of the fashion business with a visionary hand and an eye toward innovation." - PR Couture

"From runway designs that consumers can look at but not buy until six months later to ignoring wearable technology, the fashion business is stuck in the past, Yuli Ziv writes in a new book called Season of Change. But the entrepreneur who founded Style Coalition says change is coming whether brands are ready or not." - Upstart Business Journal

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Ziv, Yuli
Published by Create Space (2018)
ISBN 10: 0615875807 ISBN 13: 9780615875804
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Create Space, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0615875807

More information about this seller | Contact this seller

Buy New
US$ 11.32
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Ziv, Yuli
Published by Fashion 2.0: Season of Change (2013)
ISBN 10: 0615875807 ISBN 13: 9780615875804
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Fashion 2.0: Season of Change, 2013. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780615875804

More information about this seller | Contact this seller

Buy New
US$ 7.54
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Ziv, Yuli
Published by Fashion 2.0: Season of Change 9/5/2013 (2013)
ISBN 10: 0615875807 ISBN 13: 9780615875804
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Fashion 2.0: Season of Change 9/5/2013, 2013. Paperback or Softback. Condition: New. Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry. Book. Seller Inventory # BBS-9780615875804

More information about this seller | Contact this seller

Buy New
US$ 12.08
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Yuli Ziv
Published by Fashion 2.0: Season of Change, United States (2013)
ISBN 10: 0615875807 ISBN 13: 9780615875804
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Fashion 2.0: Season of Change, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan of FirstMark Capital, is a wakeup call to the outdated fashion industry. A must-read for everyone involved in the business of fashion from designers to company CEOs and marketers, Ziv s bold predictions - sure to incite debate - address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quos-from seasonal collections to pricing models; production and manufacturing; traditional advertising; trend forecasting; fashion week and more. She also offers up ideas for fellow entrepreneurs seeking to make their mark on the industry. Ziv highlights trends that brands need to consider in developing a successful strategy to navigate this new environment of constant change including: the rise of group consciousness and crowd sourcing; the shift from search to discovery; the power of suggestion; the monetization of influence; personal style as a commodity; personalization; interaction and engagement; efficiencies; and data as the new retail currency. She takes a critical look at luxury brands, stating that innovation is slowly replacing heritage as the new attribute of luxury for the future. Inspired by innovation leaders like Ray Kurzweil, Ziv applies his Singularity theory to fashion by viewing it as part of the bigger change we are experiencing. Ziv proposes taking a page from the consumer electronics industry in her overview of new technologies - from smart fabrics to interactive retail, wearable tech and social tools - and challenges industry leaders to re-examine the role fashion plays in our overall way of life. According to Ziv, optimizing our lifestyle is the new slogan of our decade. Streamlining the bureaucratic, inefficient processes that currently fill our life will allow all of us as a society to focus on things that matter. We will waste fewer resources and produce more meaningful objects. The book is aimed to inspire the radical change in thinking, which is needed to foster that. Seller Inventory # APC9780615875804

More information about this seller | Contact this seller

Buy New
US$ 12.29
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Yuli Ziv
Published by Fashion 2.0: Season of Change, United States (2013)
ISBN 10: 0615875807 ISBN 13: 9780615875804
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Fashion 2.0: Season of Change, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan of FirstMark Capital, is a wakeup call to the outdated fashion industry. A must-read for everyone involved in the business of fashion from designers to company CEOs and marketers, Ziv s bold predictions - sure to incite debate - address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quos-from seasonal collections to pricing models; production and manufacturing; traditional advertising; trend forecasting; fashion week and more. She also offers up ideas for fellow entrepreneurs seeking to make their mark on the industry. Ziv highlights trends that brands need to consider in developing a successful strategy to navigate this new environment of constant change including: the rise of group consciousness and crowd sourcing; the shift from search to discovery; the power of suggestion; the monetization of influence; personal style as a commodity; personalization; interaction and engagement; efficiencies; and data as the new retail currency. She takes a critical look at luxury brands, stating that innovation is slowly replacing heritage as the new attribute of luxury for the future. Inspired by innovation leaders like Ray Kurzweil, Ziv applies his Singularity theory to fashion by viewing it as part of the bigger change we are experiencing. Ziv proposes taking a page from the consumer electronics industry in her overview of new technologies - from smart fabrics to interactive retail, wearable tech and social tools - and challenges industry leaders to re-examine the role fashion plays in our overall way of life. According to Ziv, optimizing our lifestyle is the new slogan of our decade. Streamlining the bureaucratic, inefficient processes that currently fill our life will allow all of us as a society to focus on things that matter. We will waste fewer resources and produce more meaningful objects. The book is aimed to inspire the radical change in thinking, which is needed to foster that. Seller Inventory # APC9780615875804

More information about this seller | Contact this seller

Buy New
US$ 12.62
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Yuli Ziv
ISBN 10: 0615875807 ISBN 13: 9780615875804
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. 148 pages. In her controversial second book in the Fashion 2. 0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan of FirstMark Capital, is a wakeup call to the outdated fashion industry. A must-read for everyone involved in the business of fashion from designers to company CEOs and marketers, Zivs bold predictions sure to incite debate address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quosfrom seasonal collections to pricing models; production and manufacturing; traditional advertising; trend forecasting; fashion week and more. She also offers up ideas for fellow entrepreneurs seeking to make their mark on the industry. Ziv highlights trends that brands need to consider in developing a successful strategy to navigate this new environment of constant change including: the rise of group consciousness and crowd sourcing; the shift from search to discovery; the power of suggestion; the monetization of influence; personal style as a commodity; personalization; interaction and engagement; efficiencies; and data as the new retail currency. She takes a critical look at luxury brands, stating that innovation is slowly replacing heritage as the new attribute of luxury for the future. Inspired by innovation leaders like Ray Kurzweil, Ziv applies his Singularity theory to fashion by viewing it as part of the bigger change we are experiencing. Ziv proposes taking a page from the consumer electronics industry in her overview of new technologies from smart fabrics to interactive retail, wearable tech and social tools and challenges industry leaders to re-examine the role fashion plays in our overall way of life. According to Ziv, optimizing our lifestyle is the new slogan of our decade. Streamlining the bureaucratic, inefficient processes that currently fill our life will allow all of us as a society to focus on things that matter. We will waste fewer resources and produce more meaningful objects. The book is aimed to inspire the radical change in thinking, which is needed to foster that. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780615875804

More information about this seller | Contact this seller

Buy New
US$ 14.57
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Ziv, Yuli
Published by Create Space
ISBN 10: 0615875807 ISBN 13: 9780615875804
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Create Space. PAPERBACK. Condition: New. 0615875807 Special order direct from the distributor. Seller Inventory # ING9780615875804

More information about this seller | Contact this seller

Buy New
US$ 11.24
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

8.

Yuli Ziv
Published by Create Space (2013)
ISBN 10: 0615875807 ISBN 13: 9780615875804
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Create Space, 2013. Condition: New. book. Seller Inventory # M0615875807

More information about this seller | Contact this seller

Buy New
US$ 18.43
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Ziv, Yuli
Published by Fashion 2.0: Season of Change (2013)
ISBN 10: 0615875807 ISBN 13: 9780615875804
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Fashion 2.0: Season of Change, 2013. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780615875804

More information about this seller | Contact this seller

Buy New
US$ 7.95
Convert Currency

Add to Basket

Shipping: US$ 11.97
From United Kingdom to U.S.A.
Destination, Rates & Speeds