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The best-selling text in the field for nearly 40 years, Broadcasting in America offers authoritative coverage of electronic media both as products of contemporary social forces and as social forces in their own right. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text's multidisciplinary perspective enables students to examine the role electronic media play in such academic areas as economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.
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- PublisherHoughton Mifflin College Div
- Publication date2000
- ISBN 10 0618054197
- ISBN 13 9780618054190
- BindingMisc. Supplies
- Number of pages576
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Broadcasting in America: A Survey of Electronic Media
Published by
Houghton Mifflin College Div
(2000)
ISBN 10: 0618054197
ISBN 13: 9780618054190
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BROADCASTING IN AMERICA : A SURV
Published by
Houghton Mifflin College Div
(2000)
ISBN 10: 0618054197
ISBN 13: 9780618054190
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Quantity: 1
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