William M. Pride; O. C. Ferrell Marketing

ISBN 13: 9780618192434

Marketing

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9780618192434: Marketing
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The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.

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About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

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William M. Pride, O. C. Ferrell
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Pride, William M.; Ferrell, O. C.
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Book Description Houghton Mifflin, Boston, MA, 2003. Hardcover. Condition: New. 12th Edition. This book is Brand New!!! Includes CD-ROM. Excellent looking book. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0618192433. ISBN/EAN: 9780618192434. Pictures of this item not already displayed here available upon request. Inventory No: 1560751401. Seller Inventory # 1560751401

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