This text provides students with a foundation in the performance aspects of announcing with a practical, career-oriented approach to the study of all types of broadcasting—sports, news, interviews, and commercials. The blend of theory and practice, as well as coverage of traditional and contemporary issues in announcing, serve as a valuable reference tool for new and experienced announcers, helping them become more effective and responsible communicators. To present a full picture of the field, the text is divided into two sections. The first outlines content such as interpretation of copy, ad-lib announcing, voice analysis and improvement, interviewing techniques, and pronunciation and articulation, combined with exercises for speech improvement. The second section keeps pace with innovations in the industry, including production practices, methods of distribution, and current styles in the news, narration, music, and sports.
A Comprehensive Skills Survey highlights the most important assets students need in the field. Checklists at the end of each chapter review the practical broadcasting skills discussed and exercises allow students to practicing applying what they learn. Students can increase their understanding by using the available support, including a companion CD-ROM and web site that feature audio files to provide examples of concepts, with exercises to help students improve voice and articulation.
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Television and Radio Announcing, 11e
Stuart Hyde, San Francisco State University
Television and Radio Announcing takes a practical, career-oriented approach to the study of broadcast performance by successfully blending the coverage of theory with the practice of announcing. Now in its eleventh edition, this classic text offers the broadest coverage of announcing available today. Hailed for its compelling, conversational writing style, Hyde’s work offers timeless and relevant information to new broadcasting students while emphasizing the most successful techniques in the field. The new edition has been revised to reflect the recent technology and market changes affecting announcers today and retains the same overriding goal of previous editions: to help students become more effective and responsible communicators.
New and classic features to this text include:
Praise for Television and Radio Announcing, 11e:
“This text is strong in a number of ways. I think its greatest strength lies in the practical tips for improving performance skills and strategizing career opportunities. The text clearly suggests the author’s long history in the field, without being rarified and academic.” — Ceilidh Charleson-Jennings, Collin County Community College .
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Book Description Houghton Mifflin College Div, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # M061826017X
Book Description Houghton Mifflin College Div, 2003. Hardcover. Book Condition: New. 10th. Bookseller Inventory # DADAX061826017X
Book Description Wilmington, Massachusetts, U.S.A.: Houghton Mifflin College Div, 2003. Hardcover. Book Condition: New. 5th or later Edition. Brand New. HARDCOVER. Get books within 3 business days. Bookseller Inventory # UT-2068
Book Description Houghton Mifflin College Div, 2003. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11061826017X