Personal Selling: Achieving Customer Satisfaction And Loyalty

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9780618260454: Personal Selling: Achieving Customer Satisfaction And Loyalty

In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability. In addition, the authors address the use of technology tools and services that facilitate, as well as prevent, sales.

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Anderson, Rolph E.;Dubinsky, Alan J.
Published by Houghton Mifflin College Div, Wilmington, Massachusetts, U.S.A. (2002)
ISBN 10: 0618260455 ISBN 13: 9780618260454
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Book Description Houghton Mifflin College Div, Wilmington, Massachusetts, U.S.A., 2002. Hard Cover. Book Condition: New. Brand New. New. New in the shrink wrap. fine and New. Bookseller Inventory # HCText111509031

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Rolph E. Anderson; Alan J. Dubinsky
Published by Houghton Mifflin College Div (2002)
ISBN 10: 0618260455 ISBN 13: 9780618260454
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Book Description Houghton Mifflin College Div, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M0618260455

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Anderson, Rolph E., Dubinsky, Alan J.
Published by Houghton Mifflin College Div (2002)
ISBN 10: 0618260455 ISBN 13: 9780618260454
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Book Description Houghton Mifflin College Div, 2002. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110618260455

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Anderson, Rolph E.; Dubinsky, Alan J.
Published by Houghton Mifflin College Div
ISBN 10: 0618260455 ISBN 13: 9780618260454
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Book Description Houghton Mifflin College Div. Hardcover. Book Condition: New. 0618260455 New Condition. Bookseller Inventory # NEW7.1172725

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