The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
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J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. Dr. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).
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Book Description Cengage Learning, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # M0618310592
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Book Description South-Western College Pub, 2003. Hardcover. Book Condition: New. 6. Bookseller Inventory # DADAX0618310592
Book Description South-Western Pub, 2003. Hardcover. Book Condition: Brand New. 6th edition. 640 pages. 9.20x7.60x0.80 inches. In Stock. Bookseller Inventory # 0618310592