Marketing Research: Student Text

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9780618660636: Marketing Research: Student Text
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Synopsis:

An appealing design and open layout makes an often difficult and overwhelming subject more inviting to students. The text provides a compelling and lively presentation of marketing research and is unique in its extensive use of interesting examples from the global, technology, service and small business areas. "Marketing Research 2/e" is distinctive in its integrative use of technology (SPSS software), its focus on cutting edge research and its strong strategic orientation.

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