Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.
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Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.
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Book Description South-Western College Pub. Hardcover. Book Condition: New. 0618705090 New Condition. Bookseller Inventory # NEW6.0316067
Book Description South-Western College Pub, 2006. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0618705090
Book Description South-Western College Pub. Hardcover. Book Condition: New. 0618705090 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0618705090ZN
Book Description Houghton Mifflin College Div, 2006. Hardcover. Book Condition: Brand New. 2nd edition. 468 pages. 10.00x7.75x0.75 inches. In Stock. Bookseller Inventory # 0618705090