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Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.
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H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.Review:
1. Understanding E-Business 2. Defining Your E-Business Idea 3. Creating an E-Business Plan 4. Getting Your E-Business Off the Ground 5. Operating Your E-Business 6. Marketing Your E-Business 7. Taking Advantage of Affiliate Marketing 8. Designing Your Web Site 9. Understanding Web Technologies 10. Securing Your E-Business Appendix: Creating a Web Site with Microsoft FrontPage
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