Crisis? What Crisis? Public Relations Not According to Thabo Mbeki

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9780620527682: Crisis? What Crisis? Public Relations Not According to Thabo Mbeki
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In a strange way, former president, is South Africa's own version of George W. Bush. Both these men managed to turn popular opinion against themselves and their respective countries by breaking every public relations rule in the book. This is probably the best public relations book you will ever read on how not to mess up. Public relations guru and journalist Rams Mabote is both entertaining and analytical without being pedantic, academic or boring.

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About the Author:

Rams Mabote is a South African journalist, writer and spin doctor of note. For 19 years he worked for major newspapers and magazines in South Africa, lectured in media studies and consulted for major public and private sector companies helping business leaders to handle the media and saving some from crises. He is one of the most versatile writers having covered wide subjects from sport to politics. He is currently finishing a biography of the late Dr Nthato Motlana, the father of the South African Black Economic Empowerment phenomenon.


Were people to have their way, they would blame Thabo Mbeki for the bad weather that we have been having lately. He has become everyone s excuse for why everything is not going our way in this country this after 10 years of genuflecting at his feet, calling him an enigma, an intellectual, a statesmen s statesma n blah de blah. Instead of suddenly regarding him as the worst ogre we ve ever had, Rams Mabote suggests in his book that, in fact, we misunderstood the man entirely, right from the beginning, and right up to the time he was sacked. President Thabo Mbeki ... came into office and found that the only solution to the multiple problems besetting South Africa and the African continent a champion of which he did not become was LAUGHTER. He made several hilarious jokes. He criticised Nelson Mandela and other sages, like Archbishop Desmond Tutu. He made a mockery of the racial reconciliation of Madiba. He called unionists and communists racists . He helped us understand President Robert Mugabe of Zimbabwe. He fired effective operatives and defended under-performing ministers, premiers and friends ... But we did not laugh. Crisis, What Crisis? Public Relations not according to Thabo Mbeki, is a fast, hilarious read that will have you laughing by yourself as you recall some nuggets contained therein. Between guffaws, you will pick up a lesson or two on how not to treat friends, or how not to run your public relations operation if you are in the trade. - Fred Khumalo --The Sunday Times, South Africa

Crisis? What Crisis? looks at the public relations disasters of the Mbeki regime. But it might as well be about the state of SA as far as I am concerned. - Justice Malala --Financial Mail, South Africa

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