Items related to Marketing
Synopsis
This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation.
"synopsis" may belong to another edition of this title.
From the Back Cover
The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as:
- Category management.
- Database marketing.
- Loyalty Schemes.
- Marketing investment.
- Relationship marketing.
The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course being studied need be referred to. The emphasis is on learning, rather than on reading, using well-tried distance learning techniques.
Competitively prices, Marketing is designed as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.
About the Author
David Mercer is a senior lecturer at the Open Business School. He has chaired the university's marketing courses at all levels, from certificate to MBA - where this book is, for instance, used as the set book on the foundation course. His previous career included FMCG brand and marketing management for a range of multinationals, including 15 years with IBM, as well as general management in manufacturing and retail organisations. More recently he has also been advising organisations and governments, at home and abroad, on strategy as well as marketing.
"About this title" may belong to another edition of this title.
- PublisherBlackwell Pub
- Publication date1992
- ISBN 10 0631176314
- ISBN 13 9780631176312
- BindingPaperback
- Number of pages759
- Rating
Buy New
Learn more about this copy
US$ 38.99
Shipping:
FREE
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing
Published by
John Wiley and Sons Ltd, United Kingdom, Oxford, 1992
ISBN 10: 0631176314
ISBN 13: 9780631176312
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004531382
Quantity: 1 available
Stock Image
Marketing
Published by
Wileyâ"Blackwell 25/06/1992, 1992
ISBN 10: 0631176314
ISBN 13: 9780631176312
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780631176312
Quantity: 1 available
Stock Image
Marketing
Published by
Wileyâ"Blackwell 25/06/1992, 1992
ISBN 10: 0631176314
ISBN 13: 9780631176312
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780631176312
Quantity: 1 available
Stock Image
Marketing
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-021-01883
Quantity: 1 available
Stock Image
Marketing
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABTR-276908
Quantity: 2 available
Stock Image
Marketing
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Excellent Customer Service. Seller Inventory # ABEJUNE24-110255
Quantity: 1 available
Stock Image
Marketing
Seller: ALLBOOKS1, Parafield, SA, Australia
Seller rating 2 out of 5 stars
Seller Inventory # SHUB110255
Quantity: 1 available
Stock Image
Marketing
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: Used. pp. 759. Seller Inventory # 263135431
Quantity: 1 available
Stock Image
Marketing
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: Used. pp. 759. Seller Inventory # 5793816
Quantity: 1 available