This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.
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Book Description Wiley-Blackwell, 1990. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Spine faded. Bookseller Inventory # BBI2123443
Book Description Wiley-Blackwell, 1990. Book Condition: Good. This book has soft covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 4101285
Book Description Wiley-Blackwell, 1990. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4197293
Book Description Blackwell Pub, 1990. Paperback. Book Condition: Used: Good. 2 Sub. Bookseller Inventory # SONG0631177388
Book Description Blackwell Pub, 1990. Paperback. Book Condition: Good. 2 Sub. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0631177388