The Direct Selling Revolution

0 avg rating
( 0 ratings by Goodreads )
 
9780631192299: The Direct Selling Revolution
View all copies of this ISBN edition:
 
 

"Direct selling", as the AMWAY Corporation defines it, is a "person-to-person marketing concept...in which the seller goes to the consumer rather than the consumer going to the store." It is one of the fastest growing and most internationally significant sectors in modern marketing, yet one of the least understood. In this book, Dominique Xardel sets out to demonstrate the unique business approach that has made AMWAY into an international corporation with a $4 billion-a-year turnover, working with over 2,000,000 independent distributors who operate their own businesses. The author has travelled to thirteen countries to interview senior managers and to explore the innovative and highly flexible business strategy that has brought AMWAY such phenomenal growth over the last 20 years. For all those who are interested in modern business, involved in international marketing, or simply considering joining the direct-selling world, "The Direct Selling Revolution" should provide an insight into the successful practice as well as the philosophy behind the AMWAY approach.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Xardel, Dominique
Published by Blackwell Pub (1994)
ISBN 10: 0631192298 ISBN 13: 9780631192299
New Hardcover Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Blackwell Pub, 1994. Hardcover. Condition: New. Never used!. Seller Inventory # P110631192298

More information about this seller | Contact this seller

Buy New
US$ 89.84
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Dominique Xardel
Published by Blackwell Pub (1994)
ISBN 10: 0631192298 ISBN 13: 9780631192299
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Blackwell Pub, 1994. Condition: New. book. Seller Inventory # M0631192298

More information about this seller | Contact this seller

Buy New
US$ 316.14
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds