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Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing . The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.
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Book Description Condition: new. Seller Inventory # 98ae5f6db25c0275b501c7a89b95554f
Book Description Condition: New. Seller Inventory # 730549-n
Book Description Paperback. Condition: new. Paperback. Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice. Key book features: Offers the reader a highly practical reference guide.Gives an authoritative and comprehensive overview of the whole field of marketing.Provides extensive cross-referencing enabling easy reference from one entry to another.Developed over the past half decade with contributions from marketing experts and organizations. Offers a reference source in the subject of marketing. The emphasis is on practical understanding of the topics, but the theory is also examined. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780631211266
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Seller Inventory # B9780631211266
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780631211266_lsuk
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780631211266
Book Description Paperback. Condition: New. Seller Inventory # 6666-IUK-9780631211266
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780631211266
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780631211266
Book Description Condition: New. Seller Inventory # 730549-n