Corporate Communications in Construction

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9780632049066: Corporate Communications in Construction
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Corporate communications--the way a firm relates to its clients, suppliers, shareholders, competitors and staff--has never been more important. More sophisticated and demanding clients, together with increased competition, have meant that construction firms need to build a sustainable corporate image to support marketing efforts. Corporate communications is a vital management function that needs to be planned in sync with the organisation's objectives and strategies. Until recently, however, the construction industry paid little attention to this aspect of management. This text shows how corporate communication processes and techniques can be managed more effectively, and examines how the general principles can be adapted to the dynamic and often turbulent environment of construction.

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The management and practice of public relations in the construction industry has never been more important, with increased competition and the need to manage effectively sophisticated clients and a wide range of sub-contractors and suppliers. This book identifies the management processes and techniques, integrating marketing and corporate communication and drawing on a range of

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ISBN 10: 0632049065 ISBN 13: 9780632049066
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Chris Preece
Published by Wiley-Blackwell (1998)
ISBN 10: 0632049065 ISBN 13: 9780632049066
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Book Description Wiley-Blackwell, 1998. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Seller Inventory # 3844341

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Chris Preece
Published by Wiley-Blackwell (1998)
ISBN 10: 0632049065 ISBN 13: 9780632049066
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