She Marketing..Science of Marketing to Women..hardcover

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9780646488790: She Marketing..Science of Marketing to Women..hardcover
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Stevens has dedicated nearly two decades to understanding the Science of Marketing to Women and the Psychology of Selling to Women. She has peered inside the minds of thousands of consumers and as a result has an intimate understanding of what works when it comes to investing in sales and marketing. A blueprint for attracting, retaining and maximising a loyal female customer base.

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Stevens, Amanda
Published by GOKO Management Group
ISBN 10: 0646488791 ISBN 13: 9780646488790
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