The Multidimensional Agency: How Marketing 3.0 is Changing the Face of the Advertising Industry

 
9780646581828: The Multidimensional Agency: How Marketing 3.0 is Changing the Face of the Advertising Industry
View all copies of this ISBN edition:
 
 

Why was understanding Starbucks’ purpose crucial to the coffee company’s financial health? Why did a US-based cosmetics company establish a business partnership with an Amazonian tribe? How did Bing increase the usage of its search engine by inspiring people to search offline? And how did the beverage giant Coca-Cola end up producing a chart-topping song and accompanying music video? Advertising strategist Jamie Parfitt answers all of these questions and more in The Multidimensional Agency, in which he examines the causes, implications and consequences of the latest trends in marketing and their effects on today’s advertising industry. Taking note of the rise in human-centric marketing and corporate social responsibility, the increasing disposition of businesses towards collaboration, as well as the shifting role of marketing communication, Parfitt provides guidelines for how the advertising industry can adapt its practices to meet the changing landscapes of technology, media and society at large.

"synopsis" may belong to another edition of this title.

About the Author:

Jamie Parfitt is a self-proclaimed ‘dot-connector’, passionate about marketing, advertising, communication, storytelling and creative development. He is an advertising strategist with experience working in both the US and Australian advertising industries, and holds a Master of Communication (Advertising) degree from Bond University, Australia.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Jamie Parfitt
Published by JP Publications (2012)
ISBN 10: 0646581821 ISBN 13: 9780646581828
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description JP Publications, 2012. Condition: New. book. Seller Inventory # M0646581821

More information about this seller | Contact this seller

Buy New
US$ 36.16
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Jamie Parfitt
Published by JP Publications (2012)
ISBN 10: 0646581821 ISBN 13: 9780646581828
New Paperback Quantity Available: 1
Print on Demand
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description JP Publications, 2012. Paperback. Condition: Brand New. 98 pages. 8.00x7.00x0.24 inches. This item is printed on demand. Seller Inventory # zk0646581821

More information about this seller | Contact this seller

Buy New
US$ 29.92
Convert Currency

Add to Basket

Shipping: US$ 8.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds