The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain - Hardcover

Lakoff, George

Hardcover

ISBN 10: 0670019275 ISBN 13: 9780670019274

Publisher: Viking Adult, 2008

Synopsis

A New York Times best-selling author explains how the physical nature of the brain affects people's political decisions, suggesting that changing one's mind is just as much a physical process as it is a psychological function. By the author of Don't Think of an Elephant! 60,000 first printing.

About this title

About the Author:

George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley and Senior Fellow at the Rockridge Institute, a think tank in Berkeley. He is author of DonĀ’t Think of an Elephant!, Moral Politics, Whose Freedom?, and coauthor of Thinking Points: A ProgressiveĀ’s Handbook, as well as many books and articles on cognitive science and linguistics.

From AudioFile:

To understand why conservative Republicans are so effective at shifting public opinion, you have to understand how their message resonates with our minds physiologically. It is not a matter of logic or argument, says the author. It's how the message integrates with the "framing stories" of our mind and culture. Lakoff explores these points at great length. As a result, this book is best listened to in pieces, rather than at length. Treat it more like a series of college lectures than an audiobook. Some points are so complex that listeners are urged to print out pages from the publisher's Website to follow along. Kent Cassella is an able narrator, rendering the complicated material as accessible as possible. R.C.G. © AudioFile 2008, Portland, Maine

About this edition

• Publisher: Viking Adult
• Publication date: 2008
• ISBN 10: 0670019275
• ISBN 13: 9780670019274
• Binding: Hardcover
• Number of pages: 304