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Identifies and briefly describes trademarks associated with products, banks, publishers, TV networks, film studios, trade unions, clubs, and professional sports teams
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Continuing the work begun by Stanley Sacharow in Symbols of Trade (Art Direction Book Company, 1982), Morgan presents a richly illustated history of trademarks as symbols of American business since the mid-19th century. The "emphasis of the book is on symbols rather than words," and the author draws heavily upon the artwork of trademarks registered at the Patent and Trademark Commission in Washington, D.C., as well as on company histories and photographs. Morgan's work focuses both on the history of individual businesses and on the evolution of trademark design. It is divided into two parts, "Visions of America" and "Symbols of Commerce," and covers a potpourri of topics, including patriotic symbols, snack food, medicine, and trade unions. A fascinating work, recommended for students of American advertising and of popular culture, for academic and larger public libraries. Louis Vyhnanek, Washington State Univ. Lib., Pullman
Copyright 1986 Reed Business Information, Inc.
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Book Description Viking Adult, 1986. Hardcover. Condition: New. Never used!. Seller Inventory # P110670806676
Book Description Condition: New. New. Seller Inventory # STRM-0670806676
Book Description Condition: New. New. Seller Inventory # STR-0670806676
Book Description Viking Adult, 1986. Hardcover. Condition: New. First Edition. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0670806676n
Book Description Viking Adult, 1986. Hardcover. Condition: New. Seller Inventory # DADAX0670806676