Hardcover

ISBN 10: 0670859516 ISBN 13: 9780670859511

Publisher: Viking, 1998

Those who cannot remember the past are condemned to repeat it. We all know George Santayana's famous quote, but what are the historical lessons that every business professional should keep in mind? Condemned to Repeat It puts this practical wisdom into a fast-paced, fun-to-read collection of fifty stories drawn from the battlefields, courts, and cabinets where world-changing decisions have been made. You'll learn about: • The only man who ever beat Hannibal(Respecting a talented opponent and studying his methods) • The lady pirate who ruled the sea(Negotiating through strength) • The emperor who kow-towed(Appearing to submit, then preparing to win) In the tradition of Leadership Secrets of Attila the Hun, tales like these delineate the qualities of effective leadership. Condemned to Repeat It offers invaluable insight into how business really works, the perfect answer to history is bunk.

From Kirkus Reviews:

Historical anecdotes coupled with nostrums for the business-as-warfare crowd. Drawing on George Santayana's by now tired saw that those who cannot remember the past will necessarily repeat it, the authors (Allison is a magazine publisher, while Adams and Hambly are history professors) offer a sturdy assemblage of historical oddments that in themselves make for entertaining little studies. One, for instance, concerns the Roman senator Gaius Popillius Laenas, who singly faced down a Syrian army that was poised to invade Egypt; Laenas sternly told the Syrian satrap that although he may have been alone, he had the whole might of the Roman empire backing him. Another recounts the fabulous wealth that fledgling financier Nathan Rothschild made by speculating on the British bond market at the time of Waterloo; Rothschild had employed a network of private spies who followed Wellington and Napoleon into the field, and armed with the information these spies provided, Rothschild was able to predict the outcome of that great battle and to manipulate the market accordingly. Still another relates the medieval European belief that in the far corners of Asia lay a fabulous realm whose Christian king, Prester John, awaited the arrival of fellow believers on whom he would shower wealth and titles. The morals the authors append to these little studies are less entertaining. When they are not immediately transparentand the authors seem utterly convinced that theirs is the only possible interpretation of eventsthese preachy lessons are sometimes even vaguely creepy. They view the world of commerce as a battleground, competitors as conspiratorial enemies whose aim is to keep the righteous, namely readers of this book, from their rightful riches. Thus the lesson of Laenas's bravery is ``A bluff works only when it is believed,'' of Rothschild's cunning that it's a good thing to cultivate reliable sources, of the quest for Prester John, ``Your hopes are not reality''hardly surprising conclusions. Readers who like their Machiavellian theory dumbed down will find this book of value. -- Copyright ©1998, Kirkus Associates, LP. All rights reserved.

From Booklist:

Hot and trendy business books seem to share one common characteristic: it is difficult to remember specific points of advice once the book's last page has been read. Publisher, journalist, and jack-of-all-editorial-trades Allison intends to reverse that tendency; by teaming up with two history professors, he delivers nearly 50 maxims of success, each illustrated with at least one true-to-life story. Lessons are pulled from almost every century: MacArthur's strategy to encircle the city of Rabaul in the Pacific during World War II is literal proof of "go around obstacles to get at the objective." And the exhortation to lead by example, a very traditional piece of advice given to up-and-coming managers, is exemplified by the Danish king who wore a yellow "for Jews only" armband during the German occupation of his country. Sprightly writing and fascinating historical tidbits make this an educational--and memorable--read. Barbara Jacobs