CUSTOMERS FOR LIFE: HOW TO TURN THAT ONE TIME BUYER INTO A LIFELONG CUSTOMER

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9780671021016: CUSTOMERS FOR LIFE: HOW TO TURN THAT ONE TIME BUYER INTO A LIFELONG CUSTOMER
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The art of developing the long-term customer relationships that are the lifeblood of every successful enterprise. "Sewell's fundamentals are to an entrepreneur what the three R's are to a teacher...required reading." -- Harvey Mackay, author of "Swim With The Sharks"

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From the Inside Flap:

letely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.

Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

Sewell focuses on the expectations and demands of contemporary consumers and employees, showin

About the Author:

Carl Sewell, the country's top luxury-car dealer, lives in Dallas, Texas, and lectures frequently on customer service.

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Carl Sewell
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