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HOW GOOD DO YOU WANT TO BE?
It's a well-known fact among major executives: Carl Sewell turns onetime buyers into lifetime customers. Now, with this straightforward guide to entrepreneurial excellence, you can too. It all begins with Sewell's Ten Commandments of Customer Service, garnered from years of experience, and an approach to salesmanship that works across the board -- from how to underpromise and overdeliver to Japanesing them by making their systems your own. Whether you're in a large corporation or just starting out, Sewell's proven methods will invigorate your enterprise -- and your future -- as you learn how to gain Customers For Life.
Using principles that built his auto sales into a $450 million business and made him the top luxury automobile dealer in the country, Sewell gives you a carefully detailed plan to help you go that extra mile on your road to success. Turn your employees into service superstars, get good service tips from the customer, and develop advertising that's right for you. It's all here in the book that shows you how to keep them coming back for more.
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From the Publisher:
The art of developing the long-term customer relationships that are the lifeblood of every successful enterprise.
From the Inside Flap:
"Sewell's fundamentals are to an entrepreneur what the three R's are to a teacher...required reading."--Harvey Mackay, author of Swim With The Sharks
letely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.
Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.
Sewell focuses on the expectations and demands of contemporary consumers and employees, showin
Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.
Sewell focuses on the expectations and demands of contemporary consumers and employees, showin
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- PublisherPocket
- Publication date1998
- ISBN 10 067102101X
- ISBN 13 9780671021016
- BindingPaperback
- Number of pages208
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