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Describes how the nation's most successful trendsetters and innovators have prepared themselves and their businesses for the future, and explains how to look ahead and profit from a rapidly-changing world.
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Robert B. Tucker offers insights into the future from some of the nation's most innovative and successful executives, entrepreneurs and financiers. Tucker presents a strong program that encourages listeners to develop methods for financial planning and risk-taking. An expert business futurist, Tucker convincingly reveals how to spot changes and trends before the competitors, analyze trends and format strategies, and use methods for distinguishing fads from potentially profitable developments. This profound presentation illustrates the importance of taking advantage of opportunities before it's too late! B.J.P. (c) AudioFile, Portland, MaineFrom Library Journal:
Tucker, a futurist and lecturer on how businesses can use major social and economic trends to their advantage, suggests that they be alert to opportunities, seek out information, and consider new possibilities. Reading widely, especially in current magazines and specialized journals. is one of the best ways, he says. A few of the concepts Tucker highlights are the maturing of the baby boomers and greater customer demand for speed, convenience, and customization. There are some good ideas in this tape, though a number of them are predictable. The author narrates his own work and does it well. Appropriate only for libraries with large business collections.AMark Guyer, Stark Cty Dist. Lib., Canton, OH
Copyright 1999 Reed Business Information, Inc.
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Book Description Sound Ideas, 1999. Condition: New. book. Seller Inventory # M0671043234
Book Description Sound Ideas, 1999. Audio Cassette. Condition: New. Never used!. Seller Inventory # P110671043234