Psycho-Cybernetics - Softcover

Maltz, Maxwell

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Softcover

ISBN 10: 0671221507 ISBN 13: 9780671221508

Publisher: Simon & Schuster, 1960

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Like that of Andrew Carnegie before, this book is one of the original volumes cheering Americans onward to self-improvement in life and business, letting go of fears and self imposed limitations. The author, a plastic surgeon, writes with urgency and conviction and offers a conceptual framework and exercises.

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From Publishers Weekly:

Lecturer and Maxwell Maltz-disciple Sommer ( Not Another Diet Book ), writing with freelancer Falstein, here updates and expands the 1960 Maltz classic, Psycho-Cybernetics. Rather than relying on the Freudian approach of yielding control to the subconscious or on "will power" to change behavior, Psycho-Cybernetics (a computer term referring to the mental "steering system" that guides our attitudes, behavior and self-image) directs the intuitive and nonverbal right brain to "reprogram" the logical and verbal left brain through a six-step program that relies heavily on visualizations and affirmations. The steps are: programming your "success mechanism," imagining success, shedding false beliefs, learning to relax, using "drug-free tranquilizers" and setting goals. Through anecdotes, the authors show how people have improved their self-images and have realized their goals using Maltz's program. Self-quizzes are included. Thoughtful and practical, this is an important addition to the self-help field. 100,000 first printing; major ad/promo; first serial to Cosmopolitan; Newbridge Book Club main selection; author tour.
Copyright 1993 Reed Business Information, Inc.

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