Another book on the subject of negotiating successfully with foreign trading partners needs some distinguishing marks to escape engulfment in the profusion of literature on the topic. Kennedy attempts to provide this by giving readers the opportunity to analyze themselves by answering sets of questions designed to test their ability to do and say the proper thing in different countries. He also, to his credit, presses home the point about not touting the American way as the only way of doing things. Otherwise the book provides the usual suggestions, pointers, and dos and don'ts. It is not as comprehensive in terms of countries and topics as Lennie Copeland and Lewis Griggs's Going International ( LJ 10/1/85), and if you purchased that book you don't really need this one. A.J. Anderson, Graduate Sch. of Library & Information Science, Simmons Coll., Boston
Copyright 1986 Reed Business Information, Inc.
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Book Description Simon & Schuster, 1985. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0671554840
Book Description Simon & Schuster, 1985. Hardcover. Book Condition: New. book. Bookseller Inventory # M0671554840