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A study of maverick Frank Lorenzo's takeover of Eastern Airlines and the company's collapse profiles the high-stakes players--Frank Borman, Peter Ueberroth, union boss Charlie Bryan, and Lorenzo--and the failure of tough-guy management
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The inside account of how Frank Lorenzo took over a sputtering Eastern Airlines and flew it into the ground. Author Aaron Bernstein, with access to major players including Lorenzo and his inner circle, former Eastern Airlines President Frank Borman, Peter Ueberroth, and union boss Charlie Bryan, explains how Lorenzo brought a corporate raider's mentality to running a business, which ultimately caused its failure.From Library Journal:
This story of the acquisition of Eastern Airlines by the Texas Air Corporation is a fascinating expose of management ineptitude, likely to become a classic case study. Bernstein gathered his material while reporting on labor matters for Business Week , and he focuses on the personalities in the deal. As he tells it, many important decisions that resulted in Texas Air gaining control of 15 percent of the air traffic in the United States were either misjudgments or were done in the heat of emotion. While Bernstein is critical of both labor and management, it is clear that he believes management caused a great deal of unnecessary misfortune for itself. This is a good companion to The Battle for Eastern Airlines , a video from PBS's excellent Frontline series. For more information, contact PBS's video service, 703-739-5380.
-Ed. -- Joseph Barth, U.S. Military Acad. Lib., West Point, N.Y.
Copyright 1990 Reed Business Information, Inc.
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Book Description Condition: New. Brand new copy. Ships fast secure, expedited available!. Seller Inventory # 3UBDHI0016W5
Book Description Simon & Schuster, 1990. Condition: New. book. Seller Inventory # M067169538X
Book Description Simon & Schuster, 1990. Hardcover. Condition: New. Seller Inventory # DADAX067169538X
Book Description Simon & Schuster, 1990. Hardcover. Condition: New. Never used!. Seller Inventory # P11067169538X